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Introduction - WindshakeR Ridge is a privately owned Western Australian business, and part of the
Moltoni Corporation. It produces and markets quality Australian food and beverage products for consumers in Australia and overseas.
Situated on “Koorian”, the Moltoni family property, WindshakeR is part
of a prime rural landholding of 5000 acres, situated approximately 105 kilometres
north, north east of Perth and 9 kilometres north of the early settlement of Gingin.
Its history dates back to the early pioneering days of the mid 1800’s and original
land issued to the first settlers.
In 2003, following the encouragement of friends and associates from home and overseas, Rob Moltoni set about the task of creating a brand to promote the produce the family is so rightly proud of. Produce which up until then had previously been sold to others as a raw or semi processed commodity for them to label themselves.
And so with 3 generations of agricultural heritage and a family name to live up to, WindshakeR was born. What follows is a brief summation of the key factors that led to the name and design we now see on the packaging.
Inspiration - WindshakeR Ridge, one of the highest points in the area offers spectacular views of the coastal plains to the west, the fertile farmland to the south, with the vineyards and olive groves to the north.
It was the sight of this ridge from the north, along with the Easterly winds that whistle through the gum trees that inspired the poem “Windshaker”.
Easterlies whistle through the gums,
Crashing over silent ridges,
Bathing vines in Namatjira Crimson,
Windshaker, Windshaker, Windshaker,
The ghost winds whisper down,
Off the red plains to the sea.
Geography - The Soil is rich red and yellow sedimentary loams at the foot
of the Darling Scarp, - part of a fault line, running about 1000 miles up the Western Australian coastline, averaging 10 to 50 miles inland. It is similar to the San Andrea’s Fault Line in California, although, the mountains that back onto LA are much bigger than our weathered Tablelands, which extend to the Nullarbor Plains and the Simpson Desert in Central and Northern Australia.
The WindshakeR vineyard is only 15 miles from the sea, as the crow flies.
It looks down on the flat sandy coastal plain from the red ridges that characterise
and create the magic and emotive feel of “Koorian”, the place where WINDSHAKER
is grown and shaped by this unique Australian micro climate.
Climate - The Easterlies are convection winds, which are caused by the
cooling of the inland plains overnight. As the land heats in the daytime, it breathes
in fresh air from the sea. These local winds are called the “Fremantle Doctor”
(Home of the Americas Cup for four years).
Overnight the land cools more than the sea, and some time in the early morning,
well before dawn lights the land, easterlies rustle the gum trees and shake the
iron roofing of the creaking farmhouse while lowing cattle and other animals are
heard move to shelter from the winds that rush over WINDSHAKER Ridge.
Spirit - When you visit the Australian outback and the vast and ancient weathered plains
of Central and North Western Australia, you experience the eerie, wonderful
spirit of a vast and ancient land.
A place where the ghost winds whisper and the kaleidoscope of colours change the
landscape from shadow greys, through brown green, red, and the choking crimson
of distance in the sunset.
Albert Namatjira was one of the most famous of our aboriginal artists, who combined the spirit of traditional aboriginal colour sense, with landscape painting. He discarded the greens and, the post and rail presentation of English art, for the harsh sunburnt ochre colours of the outback, which were part of his psyche and his life.
The blushing crimson of the landscapes that Namatjira bought to life in his legendary
paintings, are abundant in the full-bodied WindshakeR reds.
When looking for a way to describe the silver grey green of the underside of the olive leaves washed by prevailing breezes, one is reminded of Gunsynd - the Goodiwindi Grey - a legendary Australian Melbourne Cup winner and a champion horse in the spirit of the “Aussie Battler”.
Gunsynd was owned by a syndicate of struggling punters, who purchased him for a song (little
money) to run at the local races. He was an ungainly looking grey from the unknown
outback town of Goondiwindi, which, to everyone’s amazement - hit the big
time!
The spirit of Gunsynd will move from the olive groves to adorn the label of our
WindshakeR whites – a fitting tribute to the Aussie battler made good.
Significance of the Design - The “Southern Cross” (stars) and the “Eucalypt” our gnarled
and majestic gum tree are as Aussie as you can get. That’s why they are
on the WindshakeR label.
The cap also carries the Southern Cross, which appears on our national flag. The
pointer star and the star of federation are on the top of the cap visible when
the bottle is laying on a shelf. The pointer star is the smallest star in the
constellation while the star of federation symbolises the union of the States
of Australia at Federation in 1901.
When the night is dark and moonless, and the
Australian sky lights up with the stars of the southern aurora, you can sit and
listen to the wind moving through the gums and over this ancient land. Close your
eyes and you're there. You’re in WindshakeR country.
More
about Moltoni Corporation
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